Group Vice President of Marketing Norah Franchetti has appeared on the latest episode of the Shaking the B2B Tree podcast, sharing her perspectives on people-first leadership, global marketing and the evolving world of work.
Drawing on a career that has spanned the UK, Hong Kong, the United States and the UAE, Norah joined host Rob Skinner to discuss how organisations can unlock growth by putting people at the centre of business decision-making. During the conversation, she reflected on the experiences that have shaped her leadership approach, including a pivotal relocation project in China that had a lasting impact on her understanding of culture, people and change.
The wide-ranging discussion explored the critical role employee wellbeing, family support and cultural understanding play in organisational success. Norah highlighted why businesses achieve stronger outcomes when they focus on the experiences and needs of their people, rather than concentrating solely on operational efficiency.
Looking ahead, Norah shared her views on the future of work, including the opportunities presented by artificial intelligence. While acknowledging AI’s growing influence across industries, she emphasised the importance of maintaining authenticity and preserving the human element that underpins effective communication and strong workplace cultures.
Listen to the full episode here: Shaking the B2B Tree: Norah Franchetti on people-first marketing, global growth and the future of work