As Crown marked its 60th anniversary, 2025 provided a timely opportunity to reflect on the people, values, and culture that have shaped the business over six decades. Building on the progress of recent years, our focus has increasingly turned to the future—guided by our purpose, think forward mindset, and 2030 strategy, which together are shaping the next chapter of the Crown story.
In this context, innovation has taken on particular significance. More than a theme for this milestone year, it has become central to how Crown is preparing for the future—encouraging a more forward looking mindset, greater openness to new ideas, and an increased pace of progress across the organization.
Across the Group, attention has remained firmly on creating an environment where employees can contribute, grow, and adapt as the business evolves. This is underpinned by clear values, stronger leadership capability, and a culture that promotes learning, collaboration, and shared accountability.
In 2025, several key priorities came to life. The launch of LinkedIn Learning, alongside broader development programs and mentoring, increased average learning hours per employee beyond the 12 hour target— strengthening capability and expanding access to development opportunities.
Innovation Fridays and the Crown Pioneers Challenge brought colleagues together across regions and functions to generate new ideas, reinforcing a more entrepreneurial mindset, with a number of initiatives progressing to implementation in 2026. At the same time, continued investment in
inclusion, wellbeing, and recognition supported strong engagement—reflected in 90% of employees describing Crown as a great place to work—and helped foster a deeper sense of connection, positioning Crown as a place where people can thrive and contribute with impact.
Discover the full story
Ready to explore the full story? Read our 2026 Global Sustainability Report.
You can also find out more about sustainability at Crown. We’re proud of the progress so far and look forward to continuing the journey together.