As we launch our latest sustainability report, our senior leaders share their thoughts in a blog series. In this blog, Group ESG Director Joy Lam shares her thoughts on Crown’s twenty-year dedication to sustainability as a UNGC member and highlights the significant progress achieved in environment, social, and governance areas over the past year.
By Joy Lam
Group ESG Director
Crown Worldwide Group
This year marks a significant milestone, our 20th anniversary as a member of the United Nations Global Compact (UNGC). Back in 2005, long before sustainability became a mainstream business expectation, Crown took a bold step of joining the UNGC not in response to client demand, but because we believed it was simply the right thing to do. That early decision reflected the kind of values-led leadership that continues to guide us today.
As we continue our sustainability journey, we do so with humility and ambition, recognising that meaningful change is both challenging and exciting. Our work is driven by a clear purpose, to make a difference for our people, our communities, and the world around us.
This is my second year leading the publication of Crown’s Sustainability Report, and I’m proud to say it reflects real transformation. Over the past year, we’ve made major strides, earning an EcoVadis Bronze Medal, formalising our commitment to the Science Based Targets initiative (SBTi), and embedding sustainability into the business through SMART ESG performance goals, integrated carbon reduction planning, and the introduction of key policies, including our Diversity, Equity & Inclusion Policy and Sustainable Procurement Policy.
We also aligned our 60th anniversary celebrations with United Nations Sustainable Development Goals, reinforcing our global values through local impact. None of this would be possible without the enthusiasm, dedication, and collective effort of the entire Crown family, from local branches to central functions.


Together, we’ve built a stronger ESG foundation, adding dedicated sustainability resources in project management and data analytics to equip us for the next, more impactful phase of our journey.