Norah Franchetti - Group Vice President, Marketing and Chair of the Executive Management Group
Scottish-born Norah Franchetti joined Crown some 30 years ago and has held a wide range of business development, learning and development and general management positions, with postings in Hong Kong, mainland China, Europe and the United States. She now lives in Dubai, UAE.
She is the Group Vice President for Marketing and, in this role defines the global marketing strategies to ensure alignment and consistency across all of the Crown brands, some 5000 staff and business partners.
In 2011 she led Crown in repositioning for its' various brands and managed the internal and external initiatives to embed the Crown brand message, values and behaviors within the company. She is a member of the Group’s Executive Management team and works with this group on business strategy and initiatives for the company. Norah is a frequent conference speaker in her areas of expertise, which include her many experiences from travelling and working in some 70 countries.
A recent personal achievement, as part of a team of Crown Leaders, Norah climbed to the peak of Mt Kilimanjaro, the highest free standing mountain in the world.