Home > News & Events > Crown Partners with SCB to Observe World AIDS Day

Crown Partners with SCB to Observe World AIDS Day

---

The Crown Worldwide Group, leading provider of global mobility, relocation services, information management and logistics for private and corporate clients, together with Standard Chartered Bank (SCB) and the champions of its "Living with HIV" program participated in World AIDS Day, 2010 to enhance public awareness and understanding of HIV and AIDS.

They were part of an organized tram tour and flyer-distribution event centered on the slogan: HIV and AIDS - It's everybody's business.

Crown Hong Kong’s team, dressed in uniform fashion wearing "Living with HIV" t-shirts, boarded the tram for a ride which began at the tram depot in the western district of Hong Kong and ended at Causeway Bay.

SCB launched its global community initiative "Living with HIV" in 2003 to educate communities about HIV and AIDS. It has since completed a commitment to the Clinton Global Initiative to educate one million people about the disease, by 2010, and with the help of a network of voluntary "Living with HIV" champions.

Crown first volunteered in December 2007, in keeping with its corporate social responsibility, to be one of SCB's partners in the program. It entails identifying employees to serve as "champions" and "ambassadors" of the cause, spreading the message internally as well as in community activities and volunteering to serve if needed.

Crown conducted its first workshop in Hong Kong on Dec. 15, 2007 and has since conducted many others throughout the group.