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Breast Cancer Arabia Attempts to Break World Record

Crown United Arab Emirates joined Breast Cancer Arabia to attempt to break the world record for the largest human formation resembling a pink ribbon. Breast Cancer Arabia provides information for women on breast cancer, and through its foundation, pays for treatment for those women who cannot afford it. More than 1,000 people showed up to the event, including Crown staff members, however they needed more than 3,952 people to break the current record which was set in Saudi Arabia last year. Despite being a few people too short of a record breaker, spirits were high amongst the supporters and the Crown team were happy to have participated in this event, helping to raise awareness of this disease.